Watch Association

Watch Market Analysis

  1. "World Watch Report" from Digital Luxury Group
  • Summary:
    • An annual report covering trends and analysis of the watch market worldwide. Includes data on sales, popular models, regional preferences and the impact of digital technologies.
    • Main graphs:
      • Growth in luxury watch sales by region
      • Popular brands and models
    • Link: World Watch Report
  1. "Swiss Watch Industry Study" from Morgan Stanley
  • Summary:
    • An analytical report on the state and prospects of the Swiss watch industry. Key players, market shares and competitive advantages are considered.
    • Main graphs:
      • Market shares of major brands
      • Swiss Watch Export Trends
Link: Morgan Stanley Swiss Watch Study